Imperative and Purpose Economy announced today that the firms have undergone a merger. The company has appointed Aaron Hurst to be the new chief executive officer of the combined venture. The company will be headquartered in New York City. The new company is united by a common goal to equip organizations with insights, tools and strategies. This would lead to better service all over the world as the company retained its imperative brand to serve leaders in the new economy. The destination for the latest news and research on the movement would be posted at PurposeEconomy.com.

Imperative was founded in 2012 as an important partner to companies like Etsy, Twitter and Elance. It has also worked with leading institutions including the University of Pennsylvania and Harvard. The company developed tools and strategies to discover, measure and increase worker and community well being.

After the merger, the combined venture would move into a new office in Cooper Square, New York.