Jesse Hurwitz leaves Google for AdBrain
Former Google Head of Global Strategy for Mobile Ad Platforms Jesse Hurwitz has left the search behemoth for mobile ad platform startup AdBrain, VentureBeat reported.
Advertising
Netflix Boasts 40 Million Users Subscribed to Ad-Supported Tier, Reveals Plans to Develop In-House Ad Tech Platform
Netflix reports 40 million monthly users of its ad-supported service, with the ads chief stating that the firm is creating its own platform for ad solutions.
Amazon to Show Ads on Prime Video, Aiming For $3 Billion in Ad Revenue
Amazon is expanding its advertising strategy by introducing ads on its Prime Video streaming service. The company aims to generate $3 billion in revenue and compete with traditional media giants...
P&G to Promote Individual Brands at 2024 Olympics Instead of Corporate Name
Procter & Gamble will shift its focus from corporate branding to individual product brands, such as Pampers and Gillette, in its advertising for the Paris 2024 Olympics...
BBC Podcast Advertising Plan Concerns Media Firms—British Government Receives Complaint Letter
Many big media firms are concerned about the BBC's podcast advertising plan. A complaint letter has been sent to the British government...
Elon Musk Slams Mark Zuckerberg's Meta for Engaging in 'Super Greedy' Advertising Practices
Elon Musk, who owns the social media platform X, has criticized Meta f...
April's Fools 2024: Why Prankvertising is Powerful—But, It Didn't Work With Tesla, Google, Volkswagen
This April's Fools Day 2024, many companies are expected to rely on th...
Latest News
CPXi bags $30M from Business Development Corporation of America
Business Development Corporation of America invested $30 million in the first external funding round of digital ad company CPXi which provides programmatic ad-buying services,TechCrunch reported.
WPP Digital picks up majority stake in UK digital consultancy Cognifide
Dublin, Ireland-based global communications services firm WPP Digital picked up a majority stake in London, UK-based digital consultancy firm Cognifide for an undisclosed sum in a deal that will deliv
Ebuzzing and Teads consolidate to form worldwide video ad giant
The merger of online video ad platforms Ebuzzing and Teads will create a global video ad group that will continue to provide complementary offerings to its clients, TechCrunch reported.
San Francisco virtual ad firm DemandBase raises $15M in funding
San Francisco, US-based virtual ad firm DemandBased raised $15 in a funding round led by Greenspring Associates to build the mobile ad capabilities of its B2B enterprise software platform.
FTC and California say Facebook gave wrong interpretation on online teen privacy
The Federal Trade Commission and California Attorney General Kamala Harris said Facebook had the wrong interpretation of how COPPA applies to teenagers, the Los Angeles Times reported.
New York ad tech startup Spotfront turns down seed funding
The co-founders of New York, US-based ad tech startup Spotfront decided to turn down seed funding from strategic investors and bootstrap the firm to give them more independence in their company decisi
Chicago-based digital ad firm elevate DIGITAL scores additional $3M in Series A round
Chicago, US-based digital interactive application developer elevate DIGITAL scored an additional $3 million in its Series A funding round from SFX Entertainment to expand into new markets.
New York brand advocacy startup Crowdtap picks up $5M in Series B funding
New York, US-based brand advocacy startup Crowdtap picked up $5 million in a Series B funding round led by Foundry Group to continue inspiring its customers to create quality promotional content on bl
New York's Lotame acquires mobile audience management startup AdMobius
New York, US-based data management platform Lotame acquired San Mateo, California-based mobile audience management startup AdMobius for an undisclosed amount to beef up its publishing and marketing se
