Advertising

Netflix reports 40 million monthly users of its ad-supported service, with the ads chief stating that the firm is creating its own platform for ad solutions.

Amazon is expanding its advertising strategy by introducing ads on its Prime Video streaming service. The company aims to generate $3 billion in revenue and compete with traditional media giants...

Procter & Gamble will shift its focus from corporate branding to individual product brands, such as Pampers and Gillette, in its advertising for the Paris 2024 Olympics...

Many big media firms are concerned about the BBC's podcast advertising plan. A complaint letter has been sent to the British government...

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Exterion Media Group, the European outdoor advertising company owned by private equity firm Platinum Equity LLC, is exploring strategic alternatives, including a major acquisition, according to people

China's e-commerce giant Alibaba Group Holding Ltd said on Wednesday it had bought a controlling stake in online marketing company AdChina, an investment aimed at bolstering its advertising business.

Verizon Communications Inc (VZ.N) approached AOL Inc (AOL.N) about a potential acquisition or joint venture to expand its mobile-video offerings, Bloomberg reported, citing people with knowledge of th

Billboards, which trace their roots to ancient Egypt, are set to generate a boom in U.S. deal activity as the biggest operators seek to expand in regional markets, investment banking sources said.

Macy's Inc, which traditionally kicks off the U.S. holiday shopping season with a nationally televised parade in Manhattan, also will join a handful of other companies this year parading their ads on

Children and teens are seeing fewer ads for sugary drinks on television, but they remain a prime target for marketers through other means such as product placement and social media, a report released

Publicis (PUBP.PA), the world's third-largest advertising holding company, has agreed to buy digital ad specialist Sapient for $3.7 billion in cash as it seeks to accelerate growth after a botched mer

Warren Buffett's Berkshire Hathaway Inc (BRKa.N) conglomerate has sold a marketing and direct mail unit to a Wisconsin businessman, according to a statement on Tuesday.

French tycoon Vincent Bollore on Friday mapped out an offer to acquire control over at least 50 percent of Havas (EURC.PA), the world's sixth-largest advertising company he started investing in over 1

One in 10 Africans are logging on to Facebook every month, the world's No.1 online social network said on Monday, presenting a new target audience for advertisers.

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Advertising

Netflix Boasts 40 Million Users Subscribed to Ad-Supported Tier, Reveals Plans to Develop In-House Ad Tech Platform

Amazon to Show Ads on Prime Video, Aiming For $3 Billion in Ad Revenue

P&G to Promote Individual Brands at 2024 Olympics Instead of Corporate Name

BBC Podcast Advertising Plan Concerns Media Firms—British Government Receives Complaint Letter

Elon Musk Slams Mark Zuckerberg's Meta for Engaging in 'Super Greedy' Advertising Practices

April's Fools 2024: Why Prankvertising is Powerful—But, It Didn't Work With Tesla, Google, Volkswagen

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