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Netflix reports 40 million monthly users of its ad-supported service, with the ads chief stating that the firm is creating its own platform for ad solutions.

Amazon is expanding its advertising strategy by introducing ads on its Prime Video streaming service. The company aims to generate $3 billion in revenue and compete with traditional media giants...

Procter & Gamble will shift its focus from corporate branding to individual product brands, such as Pampers and Gillette, in its advertising for the Paris 2024 Olympics...

Many big media firms are concerned about the BBC's podcast advertising plan. A complaint letter has been sent to the British government...

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Bangalore, India-based social media marketing and analytics firm Salorix Inc closed down its operations after it failed to raise fresh capital due to the founder's feud with investors.

East Rutherford, New Jersey-based independent public relations (PR) firm MWW added Los Angeles-based firm Macias Media Group LLC for an undisclosed sum to tap into the lesbian, gay, bisexual, and tran

Airpush, a platform that helps monetize mobile applications, is said to be in talks to be acquired by Perion, a Tel Aviv-based firm, TechCrunch reported citing sources.

New York, US-based stock photography agency Shutterstock is acquiring San Mateo, California-based digital asset management software maker WebDAM for an undisclosed amount to widen its market reach.

London, UK-based marketing solutions provider St Ives Group completed the purchase of digital marketing firm Realise Holdings Ltd in a deal valued at £21.7 million to enhance its product offerings.

Berlin-based recruiting software startup softgarden merged with job ad media planning service 1000jobboersen.de for an undisclosed amount to form a giant Recruiting-as-a-Service provider called softga

Venice, US-based brand and content management software maker ZEFR pocketed $30 million in a Series D financing round led by Institutional Venture Partners (IVP) for its international expansion and pro

San Francisco, US-based advertising technology startup AdStage bagged $1 million in funding from existing investor Digital Garage to increase its workforce and launch a new app partnership program.

Singapore-based business consortium DDB Group Asia Pacific acquired Bangalore, India-based digital marketing firm 22feet for an undisclosed amount in a bid to be the leader in the development of India

Tech giant Apple added app testing platform maker Burstly, owner of mobile app testing tool TestFlight, for an undisclosed amount, according to sources.

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Netflix Boasts 40 Million Users Subscribed to Ad-Supported Tier, Reveals Plans to Develop In-House Ad Tech Platform

Amazon to Show Ads on Prime Video, Aiming For $3 Billion in Ad Revenue

P&G to Promote Individual Brands at 2024 Olympics Instead of Corporate Name

BBC Podcast Advertising Plan Concerns Media Firms—British Government Receives Complaint Letter

Elon Musk Slams Mark Zuckerberg's Meta for Engaging in 'Super Greedy' Advertising Practices

April's Fools 2024: Why Prankvertising is Powerful—But, It Didn't Work With Tesla, Google, Volkswagen

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