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Netflix reports 40 million monthly users of its ad-supported service, with the ads chief stating that the firm is creating its own platform for ad solutions.

Amazon is expanding its advertising strategy by introducing ads on its Prime Video streaming service. The company aims to generate $3 billion in revenue and compete with traditional media giants...

Procter & Gamble will shift its focus from corporate branding to individual product brands, such as Pampers and Gillette, in its advertising for the Paris 2024 Olympics...

Many big media firms are concerned about the BBC's podcast advertising plan. A complaint letter has been sent to the British government...

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The National Football League's opening game between Super Bowl champion Seattle Seahawks and the Green Bay Packers drew 26.9 million viewers on average, NBC said on Friday, making it one of the most-w

Baidu Inc launched on Wednesday a service that helps retailers advertise on the smartphones of nearby users as China's dominant search engine company expands its location-based technology to drive gro

Amazon.com Inc snapped up live-streaming gaming network Twitch Interactive for about $970 million in cash, reflecting Chief Executive Officer Jeff Bezos' resolve to transform Amazon into an Internet d

Walt Disney Co is ramping up its first major push to promote the "Star Wars" franchise it purchased from George Lucas in 2012, blitzing consumers this year with a mobile game, animated TV show and an

Yahoo Inc (YHOO.O) will buy mobile analytics startup Flurry to beef up a fast-growing mobile advertisingbusiness that still lags Google Inc's (GOOG.O) and FacebookInc's (FB.O) in scale.

After successfully developing an innovative start-up on home soil, the next step for many American companies is setting a course for the great leap across the pond. In case a start-up aims at expandin

YouTube has embarked on a new round of discussions with Hollywood and independent producers to fund premium content, two sources with knowledge of the talks told Reuters

500 Startups, the $100 million Silicon Valley venture fund perhaps best known for its incubator program for young companies, said on Thursday it would tap a new source of cash for its latest fund: the

Facebook Inc is expanding the internal user profiles that underpin its targeted advertising system, for the first time including personal information based on activities that did not occur within the

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Advertising

Netflix Boasts 40 Million Users Subscribed to Ad-Supported Tier, Reveals Plans to Develop In-House Ad Tech Platform

Amazon to Show Ads on Prime Video, Aiming For $3 Billion in Ad Revenue

P&G to Promote Individual Brands at 2024 Olympics Instead of Corporate Name

BBC Podcast Advertising Plan Concerns Media Firms—British Government Receives Complaint Letter

Elon Musk Slams Mark Zuckerberg's Meta for Engaging in 'Super Greedy' Advertising Practices

April's Fools 2024: Why Prankvertising is Powerful—But, It Didn't Work With Tesla, Google, Volkswagen

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