Advertising

Netflix reports 40 million monthly users of its ad-supported service, with the ads chief stating that the firm is creating its own platform for ad solutions.

Amazon is expanding its advertising strategy by introducing ads on its Prime Video streaming service. The company aims to generate $3 billion in revenue and compete with traditional media giants...

Procter & Gamble will shift its focus from corporate branding to individual product brands, such as Pampers and Gillette, in its advertising for the Paris 2024 Olympics...

Many big media firms are concerned about the BBC's podcast advertising plan. A complaint letter has been sent to the British government...

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Palo Alto, US-based software-focused venture capital firm Merus Capital formed a special Merus Capital Opporunity Fund just after it closed its second fund at $43 million to support the late-stage dev

Bellevue, US-based Internet business operator Blucora acquired Atlanta, Georgia-based explainer site HowStuffWorks in a deal valued at $45 million in cash from Discovery Communications, which had boug

Durham, US-based social media marketing startup Argyle announced through an email to its customers that it will shut down its operations on May 31 because it couldn't compete anymore with its rivals i

Beaverton, US-based marketing automation software vendor Act-On landed $42 million in its fifth funding round led by Technology Crossover Ventures (TCV) to fuel its growth.

Paris, France-based digital publishing firm Webedia added Lebanon-based digital media firm Diwanee for an undisclosed amount to help the latter reach out to women in the Middle East.

Paris, France-based native advertising company Adyoulike added Windsor, UK-based content and marketing firm Content Amp in a deal valued at $2.5 million to beef up its ad campaigns.

San Francisco, US-based digital marketing tool developer Kenshoo secured $20 million in a funding round led by Bain Capital Ventures to launch its predictive media optimization platform.

Yahoo boss Marissa Mayer is considering building a streaming video platform within the next few months to take on YouTube and to gain higher revenue that video ads will be able to bring to the company

French cross-device tracking and advertising startup Tapvalue nabbed $2.2 million (€1.6 million) in a venture round led by an unnamed venture capitalist and some angels to support its international gr

JWT, a New York, US-based operating company of advertising giant WPP, entered an agreement to pick up a majority stake in Mumbai, India-based social media agency Social Wavelenth for an undisclosed am

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Advertising

Netflix Boasts 40 Million Users Subscribed to Ad-Supported Tier, Reveals Plans to Develop In-House Ad Tech Platform

Amazon to Show Ads on Prime Video, Aiming For $3 Billion in Ad Revenue

P&G to Promote Individual Brands at 2024 Olympics Instead of Corporate Name

BBC Podcast Advertising Plan Concerns Media Firms—British Government Receives Complaint Letter

Elon Musk Slams Mark Zuckerberg's Meta for Engaging in 'Super Greedy' Advertising Practices

April's Fools 2024: Why Prankvertising is Powerful—But, It Didn't Work With Tesla, Google, Volkswagen

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