Twitter acquires mobile advertising startup Namo Media
Twitter Inc said Wednesday it will acquire Namo Media, a technology firm specializing in "native advertising" for mobile devices.
Advertising
Netflix Boasts 40 Million Users Subscribed to Ad-Supported Tier, Reveals Plans to Develop In-House Ad Tech Platform
Netflix reports 40 million monthly users of its ad-supported service, with the ads chief stating that the firm is creating its own platform for ad solutions.
Amazon to Show Ads on Prime Video, Aiming For $3 Billion in Ad Revenue
Amazon is expanding its advertising strategy by introducing ads on its Prime Video streaming service. The company aims to generate $3 billion in revenue and compete with traditional media giants...
P&G to Promote Individual Brands at 2024 Olympics Instead of Corporate Name
Procter & Gamble will shift its focus from corporate branding to individual product brands, such as Pampers and Gillette, in its advertising for the Paris 2024 Olympics...
BBC Podcast Advertising Plan Concerns Media Firms—British Government Receives Complaint Letter
Many big media firms are concerned about the BBC's podcast advertising plan. A complaint letter has been sent to the British government...
Elon Musk Slams Mark Zuckerberg's Meta for Engaging in 'Super Greedy' Advertising Practices
Elon Musk, who owns the social media platform X, has criticized Meta f...
April's Fools 2024: Why Prankvertising is Powerful—But, It Didn't Work With Tesla, Google, Volkswagen
This April's Fools Day 2024, many companies are expected to rely on th...
Latest News
Omnicom, Twitter sign $230 mln mobile ad deal
Omnicom Group Inc's (OMC.N) media services division signed a deal worth $230 million with Twitter Inc (TWTR.N) that will integrate Omnicom's automated ad buying unit Accuen with Twitter's mobile ad ex
Exclusive: Facebook to expand video ads to seven countries outside U.S.
Facebook Inc is expanding its new video advertisingservice, allowing marketers to show the television-like spots to users of the social network in Britain, Brazil and five other countries, the company
Via Venture Partners backs ad tech firm Adform
Adform, (www.adform.com), the premier ad tech partner for media agencies, trading desks, advertisers and publishers in Europe, today announced it has raised $5.5 million in a Series B funding round fr
As big ad deal falls apart, firms start thinking small
The collapse of the $35 billion merger of New York-based Omnicom with France's Publicis is likely to lead the world's biggest ad agencies to think small as they try to counter the challenge from inter
Shakr Media raises $2.3 mln boost to revolutionize online video advertising
Shakr Media hooks $2.3 million in a Series A round to expand tech platform. Their sole investor is POSCO Venture Capital, who assisted with receiving funds from the South Korean government.
US online publisher Glam rebrands as Mode Media after $15M funding round
Brisbane, California-based online publisher and ad firm Glam Media rebranded as Mode Media after raising $15 million in an unannounced funding round from undisclosed investors to launch a new video b
Sprinklr launches new ad tools, receives $40 mln Series D funding
Sprinklr has reaped $40 million Series D investment from financiers including Iconiq Capital, Battery Ventures and Intel Capital which brings the total funding for the startup to $77 million.
Google to shell out $207M for Dublin data center expansion
Mountain View, US-based search giant Google will shell out $207.7 million (€150 million) to expand its data center in Dublin Ireland to beef up its revenue generation through its cloud services.
RadiumOne terminates CEO after domestic violence charges
Caving in to public pressure, San Francisco, US-based marketing automation firm RadiumOne terminated its chief executive officer (CEO) Gurbaksh Chahal after he pled guilty to domestic violence and bat
