Advertising

Netflix reports 40 million monthly users of its ad-supported service, with the ads chief stating that the firm is creating its own platform for ad solutions.

Amazon is expanding its advertising strategy by introducing ads on its Prime Video streaming service. The company aims to generate $3 billion in revenue and compete with traditional media giants...

Procter & Gamble will shift its focus from corporate branding to individual product brands, such as Pampers and Gillette, in its advertising for the Paris 2024 Olympics...

Many big media firms are concerned about the BBC's podcast advertising plan. A complaint letter has been sent to the British government...

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London-based SuperAwesome collaborated with the Poki online games to develop AwesomeAds that offers a safe advertisement program for kids. Venture Beat reported that the project targets the U.S. famil

A new video of the Coca-Cola polar bear mascot is circulating the web and has garnered over 700,000 hits in YouTube since it was posted last Monday. Santa Claus isn't the only Christmas icon people wa

PayPal received complaints from UK parents for taking away the magic of Christmas and the mystery that surrounds Santa Claus. Most kids still probably hold on to the magical belief that Santa delivers

Twitter is joining YouTube in the social media advertising revolution by providing advertisers with a better tools for companies to measure its advertisement. The latest announcement was made via comp

YouTube, a Google-owned company, is preparing to provide more transparency to advertisers on their advertisement data. Based on this new plan, advertisers will be able to get data such as the amount o

Despite Thailand's staggering economy, businesses still flourish and invest bigger budgets for digital advertising. The aim is to target Thai consumers through smartphone apps, social working forums,

For four decades, Hello Kitty has become a business empire. And Sanrio has paid attention carefully to its image - that is cute and sweet Hello Kitty. But how did the character remain timeless not int

Forbes.com ex-CEO Jim Spanfeller, who is now the Chairman emeritus of the Internet Advertising Bureau, exposed the fraudulent strategies poisoning the digital ad ecosystem.

The countdown begins for the 2016 Summer Olympics kicking off August 5, 2016. It may be too far off still for most of the 200 million Americans or more to watch this exciting event with different gam

This is as chirpy as it gets! Yes, we are talking about Twitter. The world's most adored microblogging website recently rolled out its much awaited Mobile Ads Manager. The company tweeted on its offic

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Advertising

Netflix Boasts 40 Million Users Subscribed to Ad-Supported Tier, Reveals Plans to Develop In-House Ad Tech Platform

Amazon to Show Ads on Prime Video, Aiming For $3 Billion in Ad Revenue

P&G to Promote Individual Brands at 2024 Olympics Instead of Corporate Name

BBC Podcast Advertising Plan Concerns Media Firms—British Government Receives Complaint Letter

Elon Musk Slams Mark Zuckerberg's Meta for Engaging in 'Super Greedy' Advertising Practices

April's Fools 2024: Why Prankvertising is Powerful—But, It Didn't Work With Tesla, Google, Volkswagen

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