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Netflix reports 40 million monthly users of its ad-supported service, with the ads chief stating that the firm is creating its own platform for ad solutions.

Amazon is expanding its advertising strategy by introducing ads on its Prime Video streaming service. The company aims to generate $3 billion in revenue and compete with traditional media giants...

Procter & Gamble will shift its focus from corporate branding to individual product brands, such as Pampers and Gillette, in its advertising for the Paris 2024 Olympics...

Many big media firms are concerned about the BBC's podcast advertising plan. A complaint letter has been sent to the British government...

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US-based search giant Google acquired London, UK-based anti-malware for online advertisers Spider.io for an undisclosed amount to prevent online advertising fraud and detect attacks from malware-infec

Adbrain has introduced its programmatic mobile audience buying platform in private beta with partners Annalect, The Exchange Lab, M& C Saatchi Mobile, Fetch and Somo having early access to it, a compa

Los Angeles, US-based e-commerce firm Shopzilla snapped up Ventura, California-based online ad startup Connexity for an undisclosed amount to to beef up its audience-buying division.

In a bid to compete with rivals in the search-advertising sector, US-based search giant debuted Gemini, its new platform that lets advertisers combine mobile search and native advertisements.

Needham, US-based digital video advertising distributor Extreme Reach pocketed $50 million in a venture round from Village Ventures, Greycroft Partners, Spectrum Equity, and Long River Ventures.

Aside from robbing income from original makers of content, piracy websites also make around $4.4 million annually from ads, according to a study published by Digital Citizens Alliance.

InMobi has only been in business for less than a decade but it has already proven to be a worthy contender to tech giants in the mobile ad space, Voice & Data reported.

Peter Hamilton, the Chief Executive Officer of HasOffers, has told Facebook that they deserve a second chance after they were removed as a partner for not adhering to the social media firm's data coll

AppScotch, an ad tech firm, has decided to pull itself out of stealth mode to give advertisers the opportunity to give their audience a playable, interactive ad, TechCrunch reported.

New York, US-based personal data exchange startup Datacoup is running a beta trial where people are paid $8 a month in exchange of access to their social media account and credit and debit card transa

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Advertising

Netflix Boasts 40 Million Users Subscribed to Ad-Supported Tier, Reveals Plans to Develop In-House Ad Tech Platform

Amazon to Show Ads on Prime Video, Aiming For $3 Billion in Ad Revenue

P&G to Promote Individual Brands at 2024 Olympics Instead of Corporate Name

BBC Podcast Advertising Plan Concerns Media Firms—British Government Receives Complaint Letter

Elon Musk Slams Mark Zuckerberg's Meta for Engaging in 'Super Greedy' Advertising Practices

April's Fools 2024: Why Prankvertising is Powerful—But, It Didn't Work With Tesla, Google, Volkswagen

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