Yves Saint Laurent

Luxury brands hedge their bets with smartwatches

The flurry of technology deals luxury watchmakers announced this week to tackle the Apple Watch threat are more a way to hedge their bets in case the smartwatch market takes off than a strategic U-turn.

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Fashion world divided on first look at Apple Watch

Apple Inc's newly unveiled smartwatch on Tuesday split fashion arbiters who may prove pivotal to its broad acceptance.

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Apple courts fashionistas as smartwatch expectations mount

Apple Inc has invited top fashion editors and bloggers in unprecedented numbers to its Tuesday launch gala, further evidence that the iPhone maker is preparing to take the wraps off a smartwatch.

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Apple Seeks Former Yves Saint Laurent CEO's Help in “Special Projects”

Apple sought the help of Former Yves Saint Laurent CEO for its “special projects.”

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