Target Corp (TGT.N) next month will raise the minimum wage for all of its workers to $9 an hour, matching moves made by rivals including Wal-Mart Stores Inc (WMT.N) and TJX Cos (TJX.N), a source familiar with the matter said.
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With shallow pockets but a deep commitment to promote "living wages", women's advocacy group UltraViolet has peppered Target Corp (TGT.N) with cheap location-focused online ads, challenging it to match Wal-Mart Stores Inc's (WMT.N) promise of $10-an-hour base pay.