Reebok rebrands as a fitness center in the U.S. and Europe

Reebok, the sportswear from Germany, is heading to fitness business, with its major marketing campaign "Be More Human" in Berlin, Germany with partnership from CrossFit, Les Mills and Spartan Race.

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Investor group aims to buy Adidas' Reebok unit

An investor group that includes Jynwel Capital and funds affiliated with the Abu Dhabi government is launching a bid to buy Reebok from Adidas AG for about $2.2 billion, the Wall Street Journal reported Sunday.

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American firm MC10 makes wearable tech for vital signs and head trauma monitoring

Cambridge, Massachusetts-based firm MC10 made a bio-stamp that can take a person's vital signs and a head impact indicator backed by Reebok monitor for possible head trauma.

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Reebok North America President Uli Becker leaves company

Reebok North America President Uli Becker would be leaving his post as part of a management shakeup.

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