Reebok, the sportswear from Germany, is heading to fitness business, with its major marketing campaign "Be More Human" in Berlin, Germany with partnership from CrossFit, Les Mills and Spartan Race.
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An investor group that includes Jynwel Capital and funds affiliated with the Abu Dhabi government is launching a bid to buy Reebok from Adidas AG for about $2.2 billion, the Wall Street Journal reported Sunday.
Cambridge, Massachusetts-based firm MC10 made a bio-stamp that can take a person's vital signs and a head impact indicator backed by Reebok monitor for possible head trauma.
Reebok North America President Uli Becker would be leaving his post as part of a management shakeup.
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