Reebok, the sportswear from Germany, is heading to fitness business, with its major marketing campaign "Be More Human" in Berlin, Germany with partnership from CrossFit, Les Mills and Spartan Race.
Breaking News
An investor group that includes Jynwel Capital and funds affiliated with the Abu Dhabi government is launching a bid to buy Reebok from Adidas AG for about $2.2 billion, the Wall Street Journal reported Sunday.
Cambridge, Massachusetts-based firm MC10 made a bio-stamp that can take a person's vital signs and a head impact indicator backed by Reebok monitor for possible head trauma.
Reebok North America President Uli Becker would be leaving his post as part of a management shakeup.
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