Nowadays, we get more news from online sources rather than local newspaper. Parse.ly, a publishing analytic company reported that social media has become more important to drive web traffic on top stories of the 2015.
Google is reportedly teaming up with Twitter to provide users with instant access to articles, reviving speculations the search giant may be acquiring the micro-blogging site. Re/Code reports the two tech giants are now working on a publishing tool that will enable users to view articles instantly on their mobile phones. That's a departure from the current set-up where users have to wait several seconds for a story to load.
Facebook is now the leading source of traffic for news, overtaking search giant Google, according to traffic analytics firm Parse.ly.
Sachin Kamdar, the founder and CEO of Parse.ly, a technology company that analyzes web data to help digital publishers optimize their contents discussed how the company reached the 150% yearly growth.