NBCUniversal's overhaul of its Olympics coverage led to a record $1.2 billion ad revenue and more than 30 million viewers for the 2024 Paris Games, thanks to a revamped strategy focused on Peacock.
Paris Olympics
Breaking News
Gold medals at the Paris 2024 Olympics are now valued at around $900 due to soaring gold and silver prices.
Compared to previous versions of the games, there seemed to be a crisis the Paris Olympics is facing on promoting the competitions, the general preparations and contingencies the French government is facing, and the moral integrity of the global athletic system.
High prices and local warnings have led to a decline in tourism to Paris during the Summer Olympics, impacting airlines and the hospitality industry.
Delta CEO Ed Bastian arrived in Paris on Wednesday morning as the airline struggled with a five-day meltdown that led to the cancellation of thousands of flights.
For the first time ever, track and field gold medalists in the Paris Olympics will receive $50,000 prize money despite resistance from critics who claimed that it would undermine the spirit of the games.
The upcoming Paris Olympics will be using Alibaba’s AI-powered Energy Expert tool to reduce venue emissions, supporting both the Games' sustainability goals and Alibaba’s carbon neutrality targets.
Luxury travel companies in the US are reporting low Paris Olympics ticket sales so far.
Toyota is reportedly ending its massive sponsorship deal with the International Olympic Committee (IOC).
