online ads

Facebook to introduce new advertising platform : WSJ

Facebook Inc is set to unveil a new advertising platform to improve effectiveness of online ads, the Wall Street Journal reported on Monday citing people with knowledge of the matter.

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Swoop nabs USD3.5 million in investment capital round

Although the management of online advertising service Swoop did not disclose the purpose of raising new venture capital, Chief Executive Officer Ron Elwell's statement to TechCrunch indicated that the company might still be focusing on building its sales team.

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