Ele.me secured a $1.25 billion investment from Alibaba and its finance business unit Ant Financial. China’s O2O business market are now booming as most Chinese consumers are using smartphones to do their daily activities.
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If you haven't heard of it, Alibaba is a Chinese e-commerce company that started as a e-marketplace and now has grown to offer other services like electronic payment and cloud computing. They've become one of the biggest companies in China and now, they have even more money to expand with possibly $38 billion available for deals next year.
China e-commerce industry is worth $2.1 trillion in 2014 with the number of users growing by 31.4 percent as reported by China E-Commerce Research Center (CERC). Out of the total amount, $450 billion comes from the online retail business alone. Current market players in the e-commerce are Alibaba, JD.com, and Suning Commerce.
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