LEGO

US-LIFESTYLE-TOYS-CHILDREN

Lego Sales Stack Up 2% in 2023 Amid Global Toy Industry Downtrend

Despite global toy industry struggles, Lego thrives with 2% sales growth in 2023, focusing on China expansion and digital initiatives for sustained success.

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YouTuber creates Lego Chicken McNugget vending machine

YouTuber Astonishing Studios created a vending machine made out of LEGO toys that dispenses McDonald's chicken McNugget.

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Target Launches the Future of Retail with the First Ever Cartless Shopping

The prospect of the retail will be unveiled during this festive season. Target is all set to launch a retail store that will comprise partly a pop art display and partly a magical toy store. This initiative is said to be located in the Downtown Manhattan.

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Angry Birds maker Rovio partners with toymaker Lego

In a bid to revive its ailing licensing business, Finnish video game developer Rovio, the maker of hugely popular game "Angry Birds" - the number one paid mobile app of all time - on Monday said that the company will be partnering with Danish toymaker Lego to develop a line of Angry Birds themed construction toys.

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For French investors, a Euro Disney nightmare

When Edith Zemirou bought Euro Disney stock two decades ago, she expected a decent return and her own small share in Mickey Mouse magic.

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Legoland operator Merlin puts blocks in place for growth

Destined to form models of the Burj Khalifa and Tokyo Tower, 90 million toy bricks will be used in new Legoland Parks in Dubai, Japan and Korea by 2017, building blocks in British operator Merlin's (MERL.L) expanding empire.

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U.S. holiday shopping discounts deepen, last longer

Amarilis Sinchi visited Macy's at a New Jersey mall on Black Friday, but she waited until this week to purchase the red fleece pajamas she had her eye on.

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American LEGO rental startup Pley closes $6.75M in Series A round

San Jose, California-based LEGO rental startup Pley closed $6.75 million in its Series A funding round led by Allegro Venture Partners to fuel its product, workforce, and international expansion efforts.

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Warner Bros to make Minecraft-based movie with Swiss game developer Mojang

Burbank, US-based movie giant Warner Bros Studios is in talks with Stockholm, Switzerland-based indie game developer Mojang to make a movie based on the popular video game Minecraft, according to a Twitter post made by Mojang founder Markus Persson.

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Google partners with LEGO to create online brick-building playground

Google is partnering with LEGO to build an virtual brick-building playground which can be accessed through a computer, smartphone, or tablet, using the new Build with Chrome application.

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Colorado's Atoms Toy Maker closes USD2.6 million seed round to bring toys to life

After a successful Kickstarter campaign, Colorado-based Seamless Toy Company raised USD2.6 million in a seed round to build a system that allows kids to bring toys to life using science.

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Creative Learning subsidiary sells Master Franchise

Creative Learning subsidiary BFK Franchise Company, LLC had announced that it would be selling a Master Franchise to Blockheads Ltd.

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