Milk is overflowing in Europe for a lot of reasons, chief of these is that Russia has stopped the importation of milk while Chinese demand has lessened. There is so much splashing around the European Union that makes milk always less expensive than bottled water. In U.K., a liter of bottled water costs $1.50 while a liter of milk costs only $1. The same is almost true in France. In German supermarkets like Aldi and Lidl, a liter of milk costs only about 55¢ while a liter of bottled water costs around 72¢.
European Milk Board
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