EBay Inc will begin running advertisements on its mobile app in the fourth quarter, moving the e-commerce company into the fast-growing and lucrative market for ads on devices such as smart phones and tablets.
People who had been using Instagram would start to see advertising in their photo sharing feeds in the next couple of months.
Market research firm eMarketer projected mobile payments will top USD1 billion in the US for this year, and by 2017 would reach USD58 billion.
Reports said the recent changes to Gmail upset several retailers and marketers with already a 1% plunge in the number of opened emails.
Facebook revealed the number of daily users from the US and UK to attract advertisers in spending more money in the social network.
YuMe shares rose by up to 9% in their debut following the company's pricing of IPO that was below the anticipated range.
Facebook would launch a 15-minute ad video that would cost US$2.5 million per day for advertisers.
Starbucks pushed mobile payment on select stores as US mobile payment crossed the 10% mark.