EBay to launch an in-app mobile ad network in fourth quarter

EBay Inc will begin running advertisements on its mobile app in the fourth quarter, moving the e-commerce company into the fast-growing and lucrative market for ads on devices such as smart phones and tablets.

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Instagram to allow advertisments in photo feeds

People who had been using Instagram would start to see advertising in their photo sharing feeds in the next couple of months.

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Mobile payments in the US to reach USD58 billion by 2017

Market research firm eMarketer projected mobile payments will top USD1 billion in the US for this year, and by 2017 would reach USD58 billion.

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Gmail overhaul upsets retailers, marketers

Reports said the recent changes to Gmail upset several retailers and marketers with already a 1% plunge in the number of opened emails.

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Facebook reveals daily UK, US user data for advertisers

Facebook revealed the number of daily users from the US and UK to attract advertisers in spending more money in the social network.

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YuMe share rises by 9% in market debut after pricing IPO less than expected range

YuMe shares rose by up to 9% in their debut following the company's pricing of IPO that was below the anticipated range.

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Facebook to launch 15-second ad video for US$2.5 million each day

Facebook would launch a 15-minute ad video that would cost US$2.5 million per day for advertisers.

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US mobile payment crosses 10%, Starbucks pushes the same on select stores

Starbucks pushed mobile payment on select stores as US mobile payment crossed the 10% mark.

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