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Time Inc. Acquired Viant, Which Owned MySpace and Other Ad-Related Business Units

Time Inc. was interested in big data owned by Specific Media when they acquired Viant, which owns Specific Media. Apparently, Viant also owned other business units, including social network Myspace. Time Inc. will use data from Viant's business lines including Myspace to improve its advertising activities.

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‘Tiger cub’ Laffont bullish on content, Apple no

‘Tiger cub’ Laffont was bullish on content but not Apple.

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