British supermarket operator J Sainsbury Plc's (SBRY.L) answer to discounters Aldi and Lidl was unveiled on Thursday, with the opening of its first Netto-branded store in northern England tasked to win over thrifty shoppers.
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A report by Reuters said the financial crisis had shifted consumer spending habits in the UK from making bulk purchases in superstores to frequent small purchases in nearby small shops, prompting major grocers to change focus of their capital investment to the new consumer trend to attract potential investors.
Sainsbury would be launching its own mobile phone service called "Mobile by Sainsbury's".
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