Dania D Designs Blends Middle Eastern Methods with Modern Innovation
The interior designing industry has grown tenfold in the past decade. Previously, people believed hiring a designer was money down the drain. Designers were commonly hired for organisation designing, office designing, showrooms, etc. But with recent advancements and progressive thinking, there's a shift in how interior design is perceived. Before making any decisions, people now prefer to consult with an interior designer and then move forward. A designer hailing from Damascus has built a famous brand not only in Syria but also in Dubai, Lebanon, and several other countries of the world.
Dania Douaidari launched her label Dania D Designs in 2017, after completing her graduation from the American University of Beirut with a diploma in Interior Designing. This professional design boutique brand creates a fusion between Middle Eastern culture and modern designs. Every piece of design, furniture, gift item, decorative artefacts, etc., tells a story that inspires a person to think deeper. Dania crafts aesthetic designs to deliver top-notch living solutions in crafty soothing spaces.
Dania D Designs fusion designs are a major attraction in the Middle Eastern and North Africa (MENA) regions. The limited-edition series of 'Calligraphy Furniture' received an incredible response. According to Dana, the majority of the orders for her interior solutions are from the MENA region. Furthermore, Dania has showcased her products and design talent through several exhibitions in Dubai. Lebanon, etc. In 2020, Dania D Designs participated in Downtown Design week, held at the event Art Dubai 2021. The brand will also be a part of the event happening in 2022. In addition, Dania D Designs was also a part of the Expo 2020 with the Syrian Pavilion.
In the new Terra Collection, the inspiration behind the designs and final product was nature and mother earth. Dania shares, "The new Terra collection is inspired and designed to reflect the beauty of our universe and planet Earth." "We use a unique mix of colours, and elements including travertine wood, mother of pearl, wood, brass, and Terrazzo to bring together the marvellous and generous offerings of nature," she further added.
All the magnificent designs and products are curated in Syria and later shipped to different parts of the world. Its unique innovation and excellence have been captured in several renowned magazines, global media channels, Arab news, radio shows/interviews, and plenty more. Furthermore, Dania aspires to continue designing and manufacturing furniture using traditional handcrafted methods with a dash of modern touch.