VENTURE CAPITAL POST

The key to long-term growth in every business lies in the efficiency in designing winning products that consumers will love. From tech products to shopping goods and even specialty items, manufacturers use a slew of tools to make necessary changes in the design and create products that better serve their purpose. Most analytics tools that companies use to understand customer feedback offer information in snippets, which never gives a clear picture. Trymata is here to bridge the gap with an advanced AI engine that weaves through all the threads of digital data to offer complete information on user experience and product analytics. 

Trymata is empowering brands to drive product-led growth through an incredible digital experience. Founded by industry experts, the platform enables teams to analyze the performance of the products or marketing campaigns they design. The data also helps them track the success of further changes made to the product to scale up sales. The team behind Trymata includes 4 co-founders: Ritvij Gautam (CEO), Shruti Goli (Chief Product Officer, Timothy Rotolo (Chief Growth Officer), and Karthik Ravi (Chief Technology Officer). 

Launched in October 2022, Trymata, defined as any nut that has a hard exterior shell with an edible interior, like a walnut, is the unified vision of TryMyUI, Inc. and its recent acquisition, Stitchology.ai,. Former Facebook and Microsoft employees, Karthik Ravi and Shruti Goli, are leading the analytics suite transforming data experience for clients.

The user testing suite was the fundamental tool for the company before its rebranding. The tool catered to renowned business organizations like National Geographic, TD Bank, Edreams Odigeo, UPMC, and more. CEO Ritvij Gautam is a celebrated speaker on data and technology. He is also the recipient of the "Digital Entrepreneur of The Year Award" presented by the Entrepreneurs Council of India. This core team led Trymata to new heights where the platform was accepted into the prestigious Newchip Accelerator program. 

Unlike other popular digital analytic tools, Trymata leverages the combined power of two exceptional tools to help brands evolve in their product design and customer relationship. These tools are product analytics data and usability testing data. Brands can create more efficient products by understanding user pain points, designing solutions based on the user feedback and monitoring if those design changes actually solved the pain point in question. The team can use the data to design an accurate roadmap to bring necessary changes to marketing campaigns, product design, flaws in e-commerce operations, project execution, website design, and more. 

Each tool on Trymata has a separate license that clients can purchase, but the combined use of these two tools will truly drive visible growth to any brand. With the advent of digital media, marketing opportunities are endless, and losing them for a poorly-designed website or product can become a huge setback for a business. Trymata is offering a free trial of both their usability testing platform and their AI-based analytics tools to help brands experience the difference in data compared to other tools available online. 

With Trymata, brands can track bounce rates, key conversion goals and metrics, and even trace reasons for user frustration on an individual user visit level. This AI technology is helping teams from start-ups to corporate giants to develop better products and transform the customer experience. It is a one-stop destination for all brands who want to evolve with clear product roadmaps leading directly to higher revenue generation. Trymata is looking forward to helping every brand and website owner build winning products not based on assumptions but on accurate data analytics.