ChoiceLocal's Top Digital Marketing Strategies for Business Growth
Digital marketing is the use of online media to advertise goods and services. It is an essential technique in business for all kinds of associations. When utilizing digital marketing as a component of your industry development plan, you can connect with numerous leads through an array of digital pipelines and internet advertisements.
Pay-per-click (PPC), social media, content creation, and email marketing are just some of the online marketing campaigns available to you. The crucial thing to keep in mind is whether the method will reach your target audience and grow your company.
My name is Joe Soltis, and I am the CEO of ChoiceLocal, a purpose-driven and results-focused franchise marketing agency that only serves franchisors and franchisees. I have 25 years of experience in digital marketing, and ChoiceLocal is the first and only franchise marketing agency to offer a money-back guarantee and one of the fastest growing companies in the United States.
Here, I will break down several of the main types of digital marketing and explain why they work, their pros and cons, and why one might choose to use them for their business growth pattern. These are in no particular order, as every business is different and will have differing needs.
Pay-Per-Click is the approach of presenting your goods and services through internet ads published on search engines and social media channels. While SEO should expand the number of guests on your website, PPC ads direct those guests to specific pages and locations within your site.
PPC is an adequate method to target interested leads with distinct recommendations about what you sell (AKA what they need to buy) and promote your business via social media channels.
Social Media Marketing
Social media marketing employs diverse outlets, such as Facebook, Twitter, Instagram, and LinkedIn, to reach possible buyers online.
Social networking is a wonderful practice. It assembles a dedicated following of people who like what you have to offer. Ensure those followers can easily find your website via links and clear messaging, or it's all for not!
Many businesses use social media marketing to advance their visibility and draw traffic to their websites.
Use indicators such as the size of your business and the details of your offer (what you sell) to specify which social media outlets will foster the most success. Think about your target audience and what social media they use, and the bandwidth your company can reasonably manage.
Don't mistakenly think you need to be on every social media platform to be successful, which is a common pitfall many new social media marketers make. It is okay to build your audience on one or two channels and add more over time.
In contrast, it is preferable to use at least two platforms and reference the other on each (for example, Facebook and Instagram) to take advantage of cross-targeting your audiences. If a follower sees that you might have more or (slightly) different content on Facebook from viewing your Instagram, you might gain one more Facebook follower!
Consistency is something to keep in mind: Don't make one platform about your products and the other about your services. Make sure it is all consistent. Viewers do not like to feel you are disorganized. Forcing them to remember which platform has what information will push them away, not towards your other platforms.
In addition, and probably most importantly, with social media advertising you can target your ideal customer at a super granular level and generate hard leads and sales from them. You can then use advanced artifical intelligence to immediately follow-up with these leads via text messaging and convert them into booked appointments and closed business. So for example, if you wanted to target people who are passionate about business, have a higher average houehold income in the top 10%, reside in a certain geographic area, and are modivated by integrity and making the world a better place, you can target them and advertise to them and turn then into hard leads and brand evangelists. This is amazing micro-targeting and can transform any business when this type of marketing id done effectively.
Making sound, practical, authoritative advice that leads with value for your potential customers is content marketing. By posting it for free on blogs and websites, you are saying, "Hey, here is some great advice you wanted to know or didn't know you needed. There's more where that came from, but it isn't all free."
You are creating a need by giving them a taste of what you can provide, and that taste holds water. You should apply this technique consistently for it to work well. Advice articles, videos, and reels are all great formats to use.
Think about creating shareable, valuable content that will make the viewer or reader want to come back for more.
You can also use content marketing to build up your mailing list if you haven't already, which brings us to our next type of digital marketing, email.
Email marketing is just what it sounds like: Sending promotional emails to leads. You can send discounts and secret sales, company announcements, and persuasive emails to try and get your potential customers to buy.
There are myriad tips and tricks for writing a good marketing email and suggested technology for the best chances of success. I recommend going in-depth with learning about copywriting and applications such as Go High Level if you want to go this route.
The applications we use for email marketing track information and responses, organizing leads in an easy-to-manage way.
Furthermore, with the power of marketing automation you can identify which leads in your database are highly likely to make a purchase soon, which ones are highly liekly to make a purhcase in several months and tailor each email message to each person with dynamic content that is personalized to their interest and sent at the right time based on their unique needs and interest. This is a super powerful tool that can be used to dramatically improve close rates, average customer size, referral, word of mouth as well as online reviews.
Creating the Right Digital Marketing Strategy
Because every company has a unique market, there is no one correct solution for constructing a flawless digital marketing approach. Using the leading styles of digital marketing channels will support your company in conceiving a significantly positive marketing plan, so long as you keep your target market in mind!
With a reliable digital marketing process, you will begin noticing the tremendous impact on your company within a small matter of time.
ChoiceLocal is a purpose-driven and results-focused franchise marketing agency that only serves franchisors and franchisees. They are the first and only franchise marketing agency to offer a money-back guarantee. They are a member of IFA (International Franchise Association), named on the Inc. 5000 list, and rated as a Top Workplace for the last five years and power the marketing and growth of over 50 franchise systems. To find out more about their franchise growth engine, please visit ChoiceLocal.