How to Come up with the Perfect Etsy Brand Name

By David Thompson

Feb 15, 2022 02:58 PM EST

Photo by Olya Kobruseva from Pexels(Olya Kobruseva from Pexels) (Credit: Getty Image)

If you would like to grow a brand on Etsy, the first and most important thing is to come up with a memorable Etsy shop name. Your Etsy shop name can immediately allow visitors to feel the spirit and style of your brand. 

Here are tips that will enable you to choose a name that will fit your business and personality.

Some Words Before you Start Generating Ideas 

It is good to remember that when you find a great name and immediately fall in love with it, you should not immediately get excited-first, research to check the Etsy shop name availability

It can be frustrating to find out that the fancy name you can identify with 100% is already taken. So just be prepared for this and come up with several names that inspire you. 

If you already have a brand outside of Etsy and you would like to maintain consistency, try thinking of variations to use, like adding words like Design, Studio, or trying a short version of your brand name.

It is also good to do thorough research on Google to see if other businesses are using the name. If it is so, what niche are they? Do they have a lot of followers on social media? Are they quite active? 

It is also not advisable to create a shop name with the same name as a registered trademark. You can check the local law according to your market for brand regulations.

Now that you know what to look for, let's see some brainstorming tips for your Etsy shop name.

What Describes Your Shop Best?

Try writing a short descriptive paragraph about what your shop is all about. What is the vibe you would like your visitors to get when they visit your Etsy shop? Use descriptive and suggestive words that evoke the feeling typical of your products. 

If you are selling romantic-style postcards, use words that create this atmosphere. Make your personality and style shine with the name that you choose. 

Get Inspiration from Other Brands

Navigate to Etsy and look at the other shop names, it is not recommendable to use one of them, and you cannot, as Etsy shop names are unique and cannot be used twice. But the way they are formulated can inspire you to think of your brand name.

Refer to What You are Selling

It is a good idea to add a reminder of the products that you offer on your Etsy shop. If your niche is very narrow and your product very specific, putting it into a phrase in your Etsy brand name will make your target customers head straight to your shop in no time!

Unique Abstract Names

A nice way to show your personality is by thinking of a unique abstract name. You can obtain it by combining two words into one or just seeing very uncommon and specific words derived from Latin or an obscure branch of science you are a specialist in. 

And if it has something to do with your brand and identity, so much the better. What is good about this formation of a brand name is that it can be unique, and your visitors will find you with ease.

Make a Brand Around Your Name

Many Etsy shops use the owner name as a part of the brand name. This option makes your Etsy shop brand very personal. If you do not want to use your real name, you can use a unique name that you feel comfortable using and transmits the essence of your style and brand. 

Online Brand Name Generator

The online name generators can be helpful, but only if you already have some ideas to start. If you see all the combinations that the name generator prompts, you can add this little spark that you missed to find your perfect brand name. 

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