How Victoria Kennedy, the PR Specialist Handled Career Change

By Patrick Jones

May 14, 2021 08:55 PM EDT

How Victoria Kennedy, the PR Specialist Handled Career Change(Instagram) (Credit: Getty Image)

Victoria Kennedy is a successful American entrepreneur and PR specialist who founded Victorious PR in 2019. The PR agency based in Los Angeles, Nevada scaled up to earn a six-figure revenue in the first 3 months. It is now on track to become a million-dollar business. Interestingly, public relations was not the initial career choice for entrepreneur Victoria Kennedy. She was an opera singer touring all over Europe, performing at concerts and cathedrals.

Victoria Kennedy used to perform under the stage name Marisa Johnson. One of her hit singles even ranked first in the iTunes classical chart in Europe. She even got an opportunity to perform with Andrea Bocelli. However, all that came to a dramatic end when the government refused to renew her work visa to Europe. This obstacle in her career could not deter her winning spirit rather taught her an important lesson. She realized the value of public visibility. She came to know that talent cannot be monetized unless it is appreciated by the public. This is when the idea of venturing into public relations dawned upon her.

She is the founder and CEO of Victorious PR, which helps top entrepreneurs, marketers, influencers, and C-level executives to scale up their business. The PR agency specializes in brand awareness programs, designing media strategies, creating media outreach, and offering social media verification services for Facebook and Twitter. Victorious PR works to diversify sales channels for businesses through brand management programs and other public relations services.

An entrepreneur and PR expert, Victoria Kennedy is also a leading TEDx speaker who conducts workshops and also works as a business consultant. She is a regular contributor to Forbes and the National Association of Real Estate Brokers. Victoria Kennedy shares a professional relationship with renowned publications like Inman News, Forbes, Entrepreneur magazine, ABC, and Yahoo Finance.

Victoria Kennedy is also a brand ambassador for Inman. She has been featured in more than 200 reputed publications and podcasts. According to Victoria Kennedy, PR is an essential strategy to scale up every business. She even attributes her personal success to her PR skills.

Here is how Victoria Kennedy thinks public relations can help businesses grow.

1. Reach more customers

Public relations increase business visibility across all media platforms. This helps prospective customers to find the brand more easily. As the business reaches more customers, revenue starts growing.

2. Builds a brand identity

Every business must ensure their brand message reaches the right audience. PR helps to reach this goal. It creates effective content and explores all possible mediums to generate interest in the brand among customers. This helps in developing brand awareness and builds brand credibility.

3. Helps in reputation management

Every business faces its own challenges. A common one being bad reviews that can hit the brand reputation. Effective PR strategies can counteract bad reviews and show the business in a positive light.

4. Connects to investors

With explosive brand reach and business reputation, it is easier to get investors to further boost the business growth. This strategy is particularly effective for startups as they need investors to grow in the initial phase.

Victoria Kennedy can be a role model to other women who want to start their business venture with confidence. Her entrepreneurial skills and business strategies can inspire budding entrepreneurs to follow their dreams. She is very active on Instagram and Facebook where she likes to connect with her audience.

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