The internet made the world more connected. Social media is facilitating communication between people who would never have connected with each other. There are approximately 3.8 billion social media users globally with the numbers growing by the day. As more and more people start using social media, marketers have sensed a new opportunity. Social media marketing is becoming big with prominent social media marketers helping brands and celebrities grow their audience base. Among the many influential social media marketers is Efthymios Savvidis.

Efthymios is a young entrepreneur and social media marketer from Greece. At 16 years old, He is already making big moves in the social media marketing industry. He currently has a massive social media network reach of over three million users on Instagram. He works with multiple celebrities, Instagram models, and businesses. He recently launched Advanced Media, a marketing agency helping people with online marketing. Efthymios or Makis as he is commonly known, has grown a social media marketing business by helping his clients discover and develop viable strategies for their social media growth.

He has helped numerous celebrities and other well-known personalities develop and push their brands to a wide audience base. In the few years that he has been in the industry, he has witnessed businesses positively transform their fortunes and become successful. To him, online marketing is the most viable and reliable marketing strategy that every person, celebrity, and business should adopt. Some of the reasons why he feels that everyone should embrace social media as their preferred medium for marketing are,

1. Reaches the right target group

Unlike mainstream media, social media marketing has a unique ability to reach the intended audience. Most social media marketers have tailored their brands to cater to various businesses.

2. Cheaper than traditional forms of advertising

Social media marketers generally charge way less than other forms of marketing. In most cases, you are dealing with one individual, thus making the process cheaper.

3. Increased inbound traffic

Every single post made regarding your business is a new gateway to your website or product, and hence you will be increasing your probability with an effective marketing strategy.

4. Search engine improvement

We live in an era where every person is turning to the internet to look for solutions to their problems. Social media marketers drive high traffic to your social media pages, and indirectly to your websites, thus increasing your website page rankings on Google search results. Improved ranking on Google increases your brand value.

5. Increased brand awareness

Social media marketing improves your brand's visibility to a broader group of people. One unique aspect of social media marketing is that it is not time-bound. Content shared on a particular day can be reshared over and over again, with each share introducing the product to a whole new market.   

Are you tired of funding non-impactful marketing campaigns? Reach out to Efthymios on his Instagram for more effective and cost-efficient social media marketing strategies. He works with a lot of brands and celebrities on Instagram and can create the perfect strategy to boost your social media results.