Firm Management

How to Build a Business Instagram Profile

(Credit: Pixabay) social media
February 14
11:19 AM 2020

In today's era, it is critical to think carefully about marketing approaches. There are numerous new tools and out there and one of the most powerful comes in the form of Instagram. For those who might not know, Instagram is a platform that has been designed to make it easier to share photos and videos with followers. This tool also has an important application in the business world. With the numerous Instagram creator options, there are three different options that can make it hard for someone to figure out which to use. Any business that is looking to build an Instagram profile should keep a few important points in mind.

There are a few additional features that businesses should note when they are building their Instagram profiles. First, remember that a business profile has the ability to schedule auto posts. This is a helpful feature because it allows company and business owners to schedule Instagram content in advance. This feature is not available for personal profiles. One of the keys when it comes to marketing in the social media sphere is to post regularly. This is going to help a business gain more Instagram with regular content. The auto post feature helps this happen.

There is also a booking feature that comes with business Instagram profiles that is not available on other profiles. Clients and customers are able to book appointments if this is relevant to the company. There is tracking and scheduling software out there that has been built to sync with Instagram. This is a helpful feature that makes this profile even more powerful. Some of the software programs that relate well to Instagram include Acuity Scheduling, Appointments by Square, Beauty Date, My Time, Schedulicity, Shore, and Style Seat. Take a look at these software programs. They might make it easier to manage schedules through Instagram.

Finally, business accounts on Instagram can also manage ads. With a business account, it is possible to advertise and promote a post from within the app itself. In order to promote an ad, simply click the promote button on the Instagram profile. This will create a promotion from the existing post. Finally, it is possible to select the end destination of the ad. The opportunities are nearly endless.

These are only a few of the many features that come with creating a business Instagram profile. Anyone who is running a company needs to make sure to take full advantage of these features. These are great opportunities to extend marketing in the social media sphere.


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