Recently, Instagram has crashed the algorithm it utilizes in organizing the content in the feeds of its users in an effort to enhance transparency. The complete announcement happened in the rouse of the privacy scandal surrounding the parent company of Instagram no other than Facebook. 

In April, Mark Zuckerberg, the chief executive, and co-founder of Facebook appeared in Congress to answer questions about the confiscation of the personal information of users by political consulting company, Cambridge Analytica. 

Big Three: The Algorithm of Instagram 

According to the photo-sharing platform, there are 3 main factors that identify your feed's content: relationship, interest, and timeliness.

Instagram makes use of an image recognition technology in order to evaluate the content of a certain post. 

For example, if you're engaging with a post that features cats, the algorithm will provide preference to cat-related videos and images when organizing your feed. Moreover, work-in-progress technology will function equally to hashtags. Usually, this will bring serious weight for marketers, because instead of filling captions using buzzwords to reach a lot of audiences, they can depend on the content to target clients. 

However, if you're a marketer or a business person who doesn't have time to manage your Instagram account then you can hire a social media service provider like Famoid to do the job on your behalf. 

Timeliness, on the other hand, refers to the time and date at which a video or photo is uploaded. It is questionable that regular user will a post that was uploaded a couple of days ago. 

Lastly, the platform will recognize how important relationships are. After all, the majority of people who are using social media are there to keep to check what their family, ex-lovers, friends, and favorite artists are up to. Therefore, the more often you other users interact whether via tags, DMs, likes, or comments the more frequent you'll see their content. 

Instagram Algorithm: Does It Really Work?

In the actual fact, Instagram reports that while users only see 50% of their followers/friends' content, now, the algorithm lets them see almost everything. This improvement in user-experience apparently cancels the widespread protests that the content being featured is too old. 

Today, most users are spending a longer period on the platform per visit than the period of reverse sequence of events. 

Truthfully, the implementation of IG stories and lives contributes. What's more, the ability to repost the Stories of a friend where you're tagged will surely keep you around longer. 

Also, as the number of users reaches 1 billion and the time per visit rises, the loyalty of Instagram to the algorithm will make more and more sense. 

Instagram, on the other hand, confirmed that neither videos nor pictures are given preferential treatment. And the personal accounts are weighed similarly to a business account. 

Even though Instagram's algorithm doesn't favor videos and even pictures, make sure that you cultivate a solid video presence. Actually, video content is becoming more and more popular and it continues to grow more prevailing to capture the attention of many people.