Important SEO Concepts to Appreciate for 2019
Search engine optimisation has been a core concept within the field of digital market since as long as the Internet has existed. While there is no doubt that the methods have evolved over time, it is still a fact that the primary intention is the same. SEO is utilised to gain as much exposure as possible in order to successfully engage with the selected target audience. Still, many techniques now need to be modified if you hope to enjoy a higher ROI in the coming year. What are some interesting approaches to consider? What impact will they have upon your current operations? How can these be implemented across multiple website pages? Let's now take a closer look.
Out with the Old and in with the New
Content length is arguably one of the most profound changes. In the past, marketing experts generally recommended that homepage content should range between 300 and 500 words. In other words, long enough to explain the services that a business has to offer but short enough to avoid boring the reader. On the contrary, these very same professionals are now stating that 2,000 and 3,000 words are more appropriate levels. This is largely due to the enhanced importance of targeted keywords.
Targeted keywords and key phrases have been another central SEO tenet. However, long-tail variants are now critical. Long-tail keywords are intended to help Google algorithms "understand" the content of a page and therefore, it will be ranked more appropriately. Specificity and density are both just as important, as owners will invariably be penalised if they still engage in black-hat practices such as keyword stuffing.
Another interesting SEO trend to follow in 2019 is the importance of media content. There are two main reasons behind this observation:
- Media-rich pages enjoy higher SERP rankings to to their varied content.
- Pages with visual elements are more likely to encourage visitors to remain longer; increasing conversion rates.
This last point also involves the prevalence of mobile devices such as tablets and smartphones. Reading lengthy content can be challenging when utilising devices with smaller screens. In fact, a visitor could very well decide to migrate to a different site when searching for a specific product or service. This is why content such as flash videos, infographics and high-quality images should always be embedded within website pages. They likewise need to be provided with the appropriate HTML takes so that Google can recognise how they are related to the site in question.
How to Integrate These Strategies Across Multiple Pages
Now that we have taken a look at some of the key SEO changes looming on the horizon, the next logical question is how they can be implemented across numerous pages. Will you be required to redesign the entire portal from the ground up? Might you need to become an astute student of CSS and HTML coding? Thankfully, there are a number of amazing utilities which are able to simplify the entire process.
E-commerce solutions have been designed in such a way as to adapt to the needs of the individual business in question as opposed to simply providing a "blanket" approach that is associated with equally generic results. In fact, some solutions such as those involving online drop shipping will present no migration issues; even if you have little prior knowledge with technical web design. The user-friendly flavour of such systems will likewise save a significant amount of time and effort if you happen to be on a tight schedule.
Assuming that you have adopted to correct e-commerce solution for the task at hand, what are some of the metrics that need to be addressed before the upgrade actually begins. First, try to answer these general questions:
- Have my keyword requirements changed since the last update?
- Have I added any new pages to the website?
- Do I wish to also modify variables such as templates or branding?
It is also prudent to examine any pages that have received the most inbound traffic as well as those which are less popular. The chances are high that SEO will play an important role here.
Please keep in mind that upgrading a large website will still require a good deal of time and effort. This is why it might be a good idea to work with a third-party software platform that can offer you an rivalled sense of efficiency. The other option is to compartmentalise your efforts and to tackle one page or section at a time. This is a good strategy if you are worried about becoming too overwhelmed. 2019 is now upon us and there is no better time than the present to make the appropriate changes to your website if you hope to achieve success in the coming months.