GoPro Launches a Program That Enable Companies to Integrate With Its Cameras, Including Cars, Toys, and More

By Staff Writer

Apr 15, 2016 05:40 AM EDT

Action camera GoPro is expanding its function and connectivity with the new "GoPro Developer Program." The program will allow third-party companies, including car, television, and toy manufacturers to create mobile apps, accessories, and other physical mounts, enabling its own users to connect with GoPro. 

In a press event Thursday morning, GoPro announced its aim to integrate with more people. "Over the last few years we've been excited by the creativity and enthusiasm other brands have demonstrated when integrating GoPro into their own solutions," said the company's CEO and founder, Nick Woodman.

Even though the company just launched the developer program publicly, the GoPro Developer Program has been operating for more than a year, as reported by Fortune. As for now, the company already has more than 100 third-party companies as partners, including auto makers, toy manufacturers, and others.

German luxury car manufacturer, BMW, is among the companies that are integrating with GoPro. According to The Verge, the car maker is making a lap timer app, enabling its drivers to connect to GoPro cameras and use it to record speed, location, and even video while driving.

GoPro's other partner, toy manufacturer, Fisher-Price, is integrating its own service with GoPro to help parents document their children's milestones. The company created GoPro mounts for various children's toys it produced to enable parents to capture milestone's from the child's perspective.

With the developer program, GoPro is expecting to boost its reach and create new uses and applications for its devices. The program was launched publicly after the company reported its disappointing Q4 earnings, as noted by Tech Crunch. The report revealed that GoPro suffered a 31 percent drop in revenue year over year, and had to lay off 7 percent of its workforce. As a result, the company's stocks also fell, and the company had to downgrade its 2016 guidance.

"The GoPro Developer Program is a way for us to celebrate the innovative work of our developer community and more importantly, help enable what comes next," noted Woodman when promoting its developer program in the event. The company is now calling more companies to collaborate with GoPro and enjoy the benefit for both parties. "We're grateful to benefit from the collective genius of the participating developers and we're excited to now officially support their efforts with our developer toolkits," he added.

GoPro launches a developer program, enabling companies and manufacturers to integrate its products and services with GoPro's. As for now, the company already partnered up with more than 100 companies and is calling for more collaboration. 

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