VENTURE CAPITAL POST

The media research firm Nielsen will enhance its methods for measuring people’s TV watching activities using the new “Social Content Ranking,” which will use Facebook and Twitter for their surveys.

The National Football League's opening game between Super Bowl champion Seattle Seahawks and the Green Bay Packers drew 26.9 million viewers on average, NBC said on Friday, making it one of the most-watched TV programs of the year.

Bangalore, India-based social media marketing and analytics firm Salorix Inc closed down its operations after it failed to raise fresh capital due to the founder's feud with investors.

Tech giant Apple Inc have quietly acquired Silicon Valley's note-taking startup Catch and New Hampshire's digital mapping firm BroadMap a few months back, according to 9to5Mac.

A new survey by Nielsen said 33% of active gamers intend to buy Sony's PlayStation 4, while 22% of those surveyed said that they will buy Microsoft's Xbox One. PS4 was released two weeks ago, while Xbox hit the stores last week.

The Federal Trade Commission stamps seal of approval for the acquisition of Arbitron, the radio audience measuring firm, by Nielsen, the television measuring giant.

Nielsen said that the chatter on Twitter could enhance the live ratings of television shows.

Google wanted a piece of the pie from ads and Chromecast could be the way to do so.