Stevia Corp. Enters Strategic Partnership With 'In The Soup' and TRAUB's Consumer Food and Beverage Group
INDIANAPOLIS, IN--(Marketwired - Apr 8, 2014) - Stevia Corp. (OTCQB: STEV) ("Stevia Corp" or the "Company"), an international farm management company focused on the economic development of products that support a healthy lifestyle, including stevia and hemp, is pleased to announce the Company has entered into a convertible note financing agreement with YOPCP, LLC, a Colorado based manufacturer of 'In The Soup,' a line of Natural and Organic Premium Soups sold in classic glass jars.
The agreement and full disclosure of the terms are included as part of the Form 8-K filed with the SEC on April 2, 2014. Included in the terms are the Company's rights to participate in future financings of YOPCP and the first right of refusal with respect to the management rights for distribution of 'In The Soup' and other YOPCP products in Asia for a five year period.
TRAUB Consumer Food and Beverage has been engaged by YOPCP to advise on both national and global expansion focusing on increasing 'In The Soup's' distribution and brand visibility. The 'In The Soup' brand was launched in 2013 by Casey Puckett, renowned Olympic Skier, and his partner Yalonda Long, the creator of the all natural and organic line of soups.
Together, Yalonda Long and Casey Puckett stated, "We are excited to partner with both Stevia and TRAUB to continue the exciting growth of our 'In The Soup' brand. With their guidance, we will begin to expand our sales, taking advantage of consumer's growing interest in healthy products made from sustainably produced crops as well as the ongoing interest in the story of the creation of Yalonda Long's soups."
"TRAUB Consumer Food and Beverage is pleased to partner with both Stevia Corp and 'In The Soup' to further develop the group's strategy as well as identify the best strategic and financial partnerships to meet the needs of their business," said J. Patrick Kenny, Managing Director of TRAUB's Consumer Food and Beverage division. "We are convinced that based on the 'In The Soup' brand's exceptional growth, that Casey and Yolanda's story will be one of a successful new soup brand fulfilling today's consumer expectations. Stevia Corp will be a valuable resource for 'In The Soup' to expand product offerings and meet growing consumer demand."
George Blankenbaker, Stevia Corp President, commented, "This initiative and investment in the 'In The Soup' brand is part of our strategy to partner with companies that embrace the healthy lifestyle approach and provide a branded distribution platform with potential national and global distribution for the natural products that we produce. We believe 'In The Soup's' positioning is unique and will continue to capture the consumer's imagination. Having TRAUB on board and fully committed provides additional credibility and will greatly speed up the implementation process."
Further details of the Company's business, finances, appointments and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer under the Securities Exchange Act of 1934, as amended, filed with the Securities and Exchange Commission's ("SEC") EDGAR database. For more information visit: www.steviacorp.us.
About Stevia Corp. (OTCQB: STEV)
Stevia Corp. is a farm management company focused on developing highly nutritional, high value products through proprietary plant breeding, excellent agricultural methodologies and innovative post-harvest techniques. Stevia Corp invests in R&D and IP acquisition and manages its own propagation, nursery and plantations as well as provides services to contract growers and other industry growers. Stevia Corp was founded on the principal of implementing socially responsible, sustainable, quality agribusiness solutions to maximize the long-term efficient production of nutritional crops. For additional information please visit: www.steviacorp.us.
About YOCPC, LLC and 'In The Soup'
Founded by Yalonda Long and Casey Puckett, YOCPC, LLC is a Colorado based manufacturer of 'In The Soup' products, a line of natural, gluten-free and vegan soups packaged in the most beautiful and earth friendly glass jars. Products include Tempestuous Tomato, Bankrupt Butternut, Tantrum Thai Coconut, 10 Carat Carrot and Transcend Daal. For additional information please visit www.nthesoup.com.
TRAUB Consumer Food and Beverage works with Fortune 500 consumer goods companies, private equity groups, brand owners, marketers, and entertainment clients. It assists them in short-term growth and long-term strategic planning. The division accelerates revenue expansion by identifying market opportunities and forging global strategic partnerships. For additional information, please visit www.marvintraub.com.
Marvin Traub Associates ("TRAUB") is a business development and strategic consulting firm focused on global brands, retailers, developers, and related businesses that operate in the retail and consumer goods sector. The team includes talented, internationally renowned industry experts that customize advisory services to assist executives in executing their business initiatives. Services including: Retail Consulting; Brand Development; Electronic Retailing; Licensing; Franchising; Reorganization and Restructuring.
For additional information or media interview requests with members of TRAUB, contact Charles Davidson, +1 203 500 0851, email@example.com.
Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, sales and global expansion of In the Soup products and business strategy. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.