ePantry, a new online grocery, has launched publicly to provide automatic door-to-door delivery of green products to consumers. The new company aims to make sustainable goods more accessible through its service, according to TechCrunch.

Co-founder Stuart Landesberg explained: "I really care about the environment, personally, and it always bothered me that people made decisions based on what was convenient. I really believe that in 10 years, nobody's ever going to run out of anything - there's going to be an anticipatory system that knows that you're about to pull that last sheet - and it will show up at your door when you need it."

ePantry presetly has 400 to 500 SKUs available including famous green brands such as Method, Seventh Generation, and Mrs. Meyer's Clean Day. The nine-person team plans to expand the site's product choices and start advertising the company, the report detailed.

Co-founded by Landesberg and Chris Clark, ePantry has secured a $1.4-milllion seed round mostly from angel investors. Google VP John McAtee, Kodak chief Jeff Clarke, and Expedia former chief Erik Blachford are among those who backed the online grocery, TechCrunch reported.