PonoPlayer surpasses $5M mark on Kickstarter with 16 days more campaign days to go

By Nicel Jane Avellana

Mar 31, 2014 08:34 AM EDT

PonoPlayer, the high-fidelity digital music player from Neil Young's PonoMusic, already secured more than $5 million for its crowdfunding campaign on Kickstarter, TechCrunch reported.

Of the more than 14,000 backers who supported the project, about 12,000 have committed to pre-order the player that lets listeners have the "original music experience" by providing high quality PonoMusic that is nearest the original recorded resolution possible. There are still 16 more days to go before the campaign closes, the report said.

PonoMusic started the campaign on March 11 and was able to reach its funding goal in just 24 hours leading Neil Young thanked the crowdfunders on the PonoPlayer's campaign page on the project's Kickstarter campaign page. He wrote, "When we blew through our goal and actually doubled it on the first day, you changed my life. I will never forget that. This is just the beginning of a long road towards our goal of rescuing the music, all of it, from Cab Calloway to Sinatra, the Beatles and Rolling Stones, to Nirvana and Patti Smith, to Jay Z and Rihanna, and beyond. All of this music is the world's history, the cultural creations of artists since the beginning of recorded sound. Now it can be preserved, if we do our job right, for future generations to hear and feel, not just recognize."

The fourth most funded project in the history of Kickstarter, the PonoPlayer goes beyond MP3s. The much better quality sound is due to the fact that it supports FLAC audio files which have so much more information compared to MP3s, the report said.

PonoPlayer listeners can get the music through its own music store which is also included in the crowdfunding campaign. The Toblerone-bar shaped device is capable of holding around 100 albums with its storage capacity of 128 GB, the report said.

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