Nimble adds "Smart Summary" feature to relationship management platform

By Nicel Jane Avellana

Mar 12, 2014 09:36 AM EDT

A "Smart Summary" feature has been added by Nimble to its social relationship management platform and related applications, a statement about the development said.

A leader in the field of social relationship management, Nimble brings together the forces of conventional CRM, typical traditional contact management and social media into a formidable online social selling solution. With their latest Smart Summary innovation, a user gets an accurate and detailed background of contacts which facilitates an easier and more natural way to establish relationships with them. It shows a contact's biography, schools attended, address, companies worked for, people you both know in common, investments, Klout influence score and a brief summary. The end result is a clear and comprehensive picture of a contact, the statement said.

Nimble Chief Executive Officer Jon Ferrara said in the statement, "By iterating as fast as we have, we're changing the way people go about their daily routines.We understand how important having context around individual profiles is to business success. The ability to access Smart Summaries of contacts is a game changer. By giving our customers the insights they need, everywhere they work, Nimble is becoming the trusted go-to platform for business relationship success."

It is now a challenge to keep a straight contacts record as networks grow exponentially. What makes the Smart Summary relevant is that Nimble updates the information on it on a daily basis. As a result, the user gets precise and recent information about their contacts. With Smart Summary, the user is quickly reminded about contacts' names, their importance and can thus immediately spot the interests they have in common, the statement said.

Viveka von Rosen, a user of Nimble and @LinkedInExpert lauded the new feature. She said in the statement, "Smart Summary is another uniquely Nimble feature! When I go to a contact's record, suddenly I have a wealth of public information at my fingertips - automatically. Smart Summary just fleshes out a picture of your contact beyond anything I've seen in other CRM products. It's a wonderful addition to Nimble's feature set."

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