Last week, Facebook released Paper, its new mobile news app. However, Paper is already the name of the flagship app of startup FiftyThree. Paper Chief Executive Officer (CEO) Georg Petschnigg wants Facebook to choose a different name for its new app, according to VentureBeat.

Paper is a creativity tool that provides digital versions of art tools such as pencils, markers, pens, and paints. The said app was pronounced as the 2012 iPad app of the year by Apple, the report detailed.

Facebook's Paper, on the other hand, is the first product of Creative Labs. The division was formed out of the Push Pop Press acquisition in 2011. Push Pop is an iPad publisher that focuses on design and is managed by Apple designer Mike Matas. Paper organizes News Feed stories according to themes and interest. The app's editorial team will also put trending topics and important news at the top of the feed, the report explained.

Petschnigg said: "The ideal outcome is that Facebook changes the name. It doesn't matter what size your company is, you can't use another company's trademark. I strongly believe even a company the size of Facebook can act in human way and do the right thing."