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US marketing tech firm nabs $9M in Series D round

(Credit: Ifbyphone) This image file contains the company logo of Illinois, US-based marketing technology firm Ifbyphone.Ifbyphone
January 10
1:36 AM 2014
by VCPOST Staff Reporter

Marketing technology company Ifbyphone announced that it has nabbed $9 million in a Series D round, according to TechCrunch.

The latest funding was led by growth equity firm River Cities Capital Funds, a new investor in the firm. Existing investors Apex Venture Partners, 12A, SSM Partners, and Origin Ventures also participated in the said round. The Series D funding brings Ifbyphone's total capital raised to over $30 million to date. The round was disclosed in a regulatory filing, the report detailed.

Ifbyphone is a company that offers call tracking and automation products for sales, marketing, and customer support teams. Among the firm's services are virtual call centers, call tracking, and interactive voice response, the report said.

In an email, Chief Executive Officer Irv Shapiro compared Ifbyphone to Salesforce.com: "The magic with Salesforce is that it gives sales managers control over their own data. We give marketing and sales managers control over voice conversations and the data associated with those conversations."

The firm says it has almost 4,000 paying clients and that it has processed over 200 million phone calls as of December 2013. The company plans to hire 25 new employees in the first half of 2014, bringing Ifbyphone's total headcount to more than 115, TechCrunch reported.

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