23andMe to sell genetic information for US$99
The personal genomic and biotechnology corporation in the US, 23andMe, would sell the secrets behind a person's DNA for only US$99. Deoxyribonucleic acid is a kind of macromolecule known as nucleic acid which is established into structures called chromosomes. DNA has the genetic information needed for the production of new cell constituents along with the reproduction of life itself.
23andMe started a countrywide television ad campaign to promote its current offering. The company could map the genetic information of the human beings. The data that could be gathered through their tests would range from serious health conditions to lifestyle choices. 23andMe's campaign would air mainly on cable networks. Furthermore, the company targets US$5 million budget for this year. Earlier in 2013, 23andMe was able to raise a venture funding worth US$57.9 million.
DNA testing makes a critical contribution to the safety of the public. In 2008, around 48,000 investigations were aided through DNA matches. In 2007, the approved DNA funding in the US was about US$151 million. In India, over US$150 million was allocated to improve the country's DNA capacity. Research also showed that no country considered to lessen the government's financial commitment to DNA due to its usefulness.