According to analysts, the tablet market could not support so many competitors. Inevitably, when it comes to selling new merchandises, disappointment would set in to corporations with stale products. Analysts said that Barnes & Noble is an example of a tablet producer that currently allows its failing merchandises to run its enterprise.

Studies showed that the market share of Barnes & Noble slumped another 2% last year to a record low of 16%.  This year, its share price went down by 17% in just one day. Barnes & Noble's sales figures that came in around 10% lesser compared with last quarter recorded US$2.54 loss each share.

As of April this year, Barnes & Noble possessed US$160 million in the bank including U$77 million in debt. However, Barnes & Noble spends US$714 million each month which would make its future kind of bleak. Analysts said that the company was just starting its plunge. Its share price nose-dived up to 20% since its last earnings report on June 25.