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Samsung Gears Up Competition With Apple Through Harman Deal

(Credit: Spencer Platt/Getty) Just recently, Samsung has announced its plan to purchase the US based Harman International Industries, Inc. through an all-cash deal worth $8 billion.Samsung Gears Up Competition With Apple Through Harman Deal
November 16
6:00 AM 2016

The announcement from Samsung has formed questions to whether or not the idea of the latest acquisition is for the company to be able to put itself on the level with its competition with Apple in terms of developing consumer electronics, software and other related services.

The deal will be considered as the biggest acquisition of Samsung Corp in the company's history once it will be accepted by the shareholders of Harman. Prior to the proposed deal, Samsung's largest acquisition was its deal with AT Research on the middle of 1990s for $800 million. During that time, AST was the world's fifth biggest maker of computer.

Considering that Harman International has an accumulation of as high as $24 billion that is above triple of the current income of the company with nearly $16billion of the said excess in the automotive tech space, the proposed procurement of Samsung to Harman can be considered as an excellent move to do especially this time when the competition between technology-related companies indeed gets hotter.

Moreover, if the purchase will really happen, it would lead the way for Samsung to reach the highest level in the production of devices and software related to the technologies of automotive and mobile hand phones.

So far, the CarPlay technology of Apple has been already procured by more than 40 of the top automotive companies and has been already installed in more 100 models as of the middle of June this year. Having said that, it can be supposed why Samsung has been this frantic to level itself with the overwhelming performance of Apple Corp. As of now, top automakers such as Mercedes Benz, Chevy, Audi, Cadillac, GMC, Ford, Volkswagen and Honda are among those who have already deployed Apple's CarPlay to the products they offer.

The American company, Harman International Industries, Incorporated projects and designs related merchandises for automakers, consumers and enterprises in the whole world. It includes connected car systems such as audial and optical products, enterprise mechanization other and related services.

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