Google claims the spotlight this week after unveiling and launching its new line of hardware.

The search engine giant has unveiled this week its Pixel smartphone making it the topmost talk of the town. Google's Company representatives call it the "first phone made by Google inside and out." Despite being impressive upon first glance, is Google Pixel ready to take on the iPhone phenomena?

Surface wise, yes. Google Pixel is one notable piece of technology. Google's Pixel smartphone will feature a 5" screen. While the Pixel XL, Google's larger model, houses a 5.5" screen. The smartphones will feature Google's A.I. tech, giving Pixel's virtual assistant a huge advantage against Siri.

The models of Google Pixel have 4GB of RAM, a Qualcomm Snapdragon 821 processor, a fingerprint sensor and a 12MP rear-facing camera with built in video stabilization. According to Google's representative, these phones can run for up to seven hours with just 15 minutes of charging. And what makes Google Pixel rise among other smartphones in the market is that these phones come with unlimited picture and video storage which are all for the same price as the iPhone 7 and iPhone 7 plus.

On the outside of the tech specs, Google is a software company making a big hardware play. Despite exhibiting a stunning performance in terms of technology, Google has to have more in order to win the battle against other smartphone brands. Apple and Android already have marked their edges in this field. The company isn't trying to build a fanbase here so much as it is trying to pry fans away from their iPhone and Android.

Google is on the right track when it chose to offer its smartphone with free unlimited picture and video storage, but the price point may be too high for a company who just came up into the battle field among smartphones - especially one which has plenty of competition already. On top of that, Google Pixel is available exclusively through Verizon. The iPhone was the first of its kind. A true smartphone. Is Google Pixel a new kind of phone?