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MasterCard Presents Arnold Palmer Invitational Golf Tournament, Showcases Payment Through Virtual and Augmented Reality

March 16
9:28 PM 2016

This week, MasterCard will be exhibiting new ways for paying goods.  The credit card company will allow visitors to the Arnold Palmer Invitational PGA Tour event to pay for items via virtual reality glasses and payment-enabled golf gloves.

MasterCard has partnered with the Orlando-based company Wearality which develops VR glasses aside from other wearables that will show people a new method to pay for goods.  Although much of the experience is peering on the future and providing a peek into what ecommerce of tomorrow may look like, the technology is ready and consumers will be able to utilize it at the PGA event.

MasterCard seek the help of professional golfer Graeme McDowell for Priceless Golf VR fun together with inclined buyers capable to determine an item like the shoes or shirt that McDowell is wearing, and buy it there instantly. The company will also offer preview of how consumers could soon make use of augmented reality (AR) technology in-store, and will demonstrate how something like a golf glove could be used to initiate payment, according to Venture Beat.

Finextra reports that MasterCard also partnered with Callaway's Golf Company to demonstrate how traditional golf gear can be used to make payments.  The program also entices the public to involve themselves in a virtual reality tour of the 17th hole at the TPC Sawgrass's Stadium course.  Additionally, the company expands Qkr! Presence with MasterPass at API enabling fans to order and pay for accommodation and merchandise at the event from their Android or iOS devices.

"Giving consumers the opportunity to immerse themselves virtually into experiences you can only get with MasterCard is a great way to showcase the exclusive offerings and access we're delivering through our Priceless platforms," said Raja Rajamannar, chief marketing officer, MasterCard. "What better place to highlight these new technologies than one of the preeminent PGA TOUR events, the Arnold Palmer Invitational presented by MasterCard," as quoted by the Virtual-Strategy Magazine.

The said golf tournament will allow consumers to immerse themselves in the virtual and augmented reality commerce experiences and wearables that enable payments. Golf fans can purchase Graeme McDowell's equipment and G-Mac apparel on virtual fairway and those who are for some refreshments can buy from the beverage cart using golf gloves without the need of a wallet. 

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