A Californian avid auto collector, insurance mogul and hedge fund manager Julian Movsesian has won the bid in the Naples Winter Wine Festival. He has won the honor to become the first owner of the newest member of the Rolls-Royce Motor Car family, the all-new Dawn. The bid held in Naples, Florida on January 31, has been on for $750,000.

The release of the Dawn model has been promoted heavily on social media and through a digital launch. The generous benefactor of the bid is Naples Children & Educational Foundation (NCEF). Dawn has remained in the limelight of the auction, according to a report published in PR Newswire.

Naples Winter Auction has been capable of raising $11.1 million in total for the NCEF. The local charity provides annual grants to more than 40 nonprofit organizations and has changed lives of approximately 200,000 children, reports Luxury Daily.

Market value of the auctioned Dawn Convertible has been assumed to $400,000. The bid winner will get delivery of the car in April from dealership in Naples prior to delivery of any other car of this model.

Besides the Dawn, an Acura NSX ($1.2 million), a COPO Camaro ($300k) and Jay Leno's Harley Davidson edition Ford F-150 ($200k) has also been auctioned. All the cars have been first of their kind and donated to NCEF for charity, reports Autoblog.