Shangri-La Hotels and Resorts teams up with HHtravel and Private Jet Journeys for the launching of the "Shangri-La Private Jet Journey" program.

The program provides a personalized, high-quality luxury travel experience to China's high-end leisure travelers.

Shangri-La Hotels and Resorts Chief marketing officer Kent Zhu said, "Shangri-La has had years of strong partnership with the industry's leader, Ctrip. This time, we have teamed up with HHtravel, Ctrip's subsidiary specializing in luxury travel services, to expand our cooperation to the field of high-end travel.  We wish to provide our guests with more exclusive luxury experiences featuring meticulous, distinguished hotel services; high-end, customized itineraries, and a private jet experience.  The Maldives trip is only the start of the 'Shangri-La Private Jet Journey' series.  In the future, leveraging on the close cooperation with HHtravel and Private Jet Journeys, we will continue to launch more exciting private jet trips."

Shangri-La aims to create a new stage for strategic cooperation with high-end travel brands.

The first flight of the "Shangri-La Private Jet Journey" series is set for the Maldives which the most favored destination of China's affluent.